NOCA continues to outpace the FMB segment, with additional chain retail gains coming this fall.

NOCA is riding 30% shipments and depletions growth this year and is expecting to surpass 1 million cases. 

The addition of 700 new placements in Kroger grocery store banners later this year will add to that growth, NOCA chief commercial officer Andrew Norlin told Brewbound. 

The Impact: “We’re really starting to make some headway with some of these major retailers at pace. To pick up that amount of distribution in a retailer like Kroger really shows meaningful growth, not only to how they're investing in us, but gives our distributors confidence,” Norlin said.

Read more about NOCA’s growth and expansion plans

Destihl Brewery Founder & CEO Matt Potts said “We’ve been able to brew award-winning beers with Briess Malt year after year”. When a brewery wins two golds and a bronze in the same year, you know the malt behind it matters. Click to hear the rest of the Destihl story. Learn more

In addition to Today’s Top Story, Insiders are digging into the proposed Goodness of Hemp Act on Brewbound.com.

Plus, the Brewbound Insider Newsletter has more items not yet available on our site, including:

• The ME Brewers’ Guild’s new board;

• Which state Vodkade just entered;

• And Dale’s new summer look.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Want It All? Be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

Hemp beverage stakeholders and interest groups are attempting to unite the fractured industry under a new bill that could stave off the restrictions set to take effect in November and bring clarity to future regulation.

The proposed Goodness of Hemp Act (GOHA) would diversify hemp regulation across federal agencies, with the USDA governing cultivation, the FDA overseeing non-beverage oral products and the TTB regulating drinks.

Learn more

Best Day Brewing co-founder and CEO Tate Huffard joins the Brewbound Podcast this week to discuss the NA beer brand’s rise, the state of NA and Best Day’s retail expansion. Look for the episode mid-week.

Also this week: June inflation via the Consumer Price Index, which will drop on Tuesday; check-ins with TN’s TailGate Brewing and MI’s Short’s; and our regular weekly scan data reporting from Circana and NIQ. 

Garage Beer likes to play in niche markets. The latest fandom play is a big one with the season 2 premiere of Disney+ and Marvel’s rebooted X-Men ’97. Saturday’s Insider’s Week in Beer newsletter highlights the Hollywood ties-ins – and Jason Kelce’s look in yellow spandex  á la Wolverine. 

Get all of the headlines of the last week, including a too-hot-to-drink ban on alcohol in France. 

Catch up here.

Catch up on these trending headlines. Become an insider to get full access.

• Deschutes' Kirkland Beers to be Discontinued

• Southern Glazer’s to Cut 1% of Workforce Amid Digital Sales Shift

• Maine Beer’s Dan Kleban Says He’s ‘In to Replace’ Platner

• Deschutes Plots Post-Costco Lager Strategy, Owned Brands Grow

• Cutwater, Surfside Lead Bev-Alc Growth Brands, per Bump Williams

Brewbound Live will return to L.A. this December 9 & 10. The conference for beverage-alcohol professionals will feature 2 packed days of insights, conversations and networking at the Marina del Rey Marriott.

This Year's Keynote: Allagash Brewing Company founder Rob Tod and VP of human resources & organizational development Celine Frueh will give this year’s keynote address.

Crafting Company Culture: The duo will share how the Portland, ME-headquartered craft brewery has created and nurtured a company culture that is the envy of the industry. They'll explain how investing in and staying true to its culture has been a foundational piece in building Allagash into a top 20 craft brewery.

Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry.

Register today

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Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

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