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If a picture says a thousand words, this one is screaming. 

Hemp beverage operator Ted Whitney, chief beverage officer at Cheech & Chong Holdings Co. and chairman of the Hemp Beverage Alliance, posted an image on Wednesday of a curated THC set featuring some of the category’s most popular brands. 

At Albertsons. 

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Big Geyser is betting on Gym Weed’s fitness-focused functional beverage brand. The New York DSD leader is taking on the core line as well as its recently launched Gym Soda, which debuted just four months ago.

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Joel Gott Wines, a powerhouse producer of entry-level supermarket staples, is tapping ready-to-drink (RTD) and functional trends with Sauvy B, a canned Sauvignon Blanc spritz built with electrolytes. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Ex-Mela Team Brings Premium Water Chiarella To U.S.

2. Free Spirits Ditches The Wellness Pitch For Cocktail Culture

3. Hockey Stick Ventures Launches $3M Fund I

4. [Exclusive] FAVE Lands $1M Seed Round

5. Goodness Of Hemp Act Seeks To Unite The Industry

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This week on the podcast, Monica and Brad examine four stories shaping the packaged food industry: the seed funding round fueling a drink mix startup’s retail expansion, The EVERY Company’s latest step toward commercializing precision-fermented egg white proteins, Welch's bid to disrupt the frozen sandwich category, and the FDA's push for greater transparency around caffeine content.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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