Walk into the bakery set of any grocery store and you’re likely to find a lineup of familiar ready-to-eat indulgences – cookies, brownies, coffee cakes and more – packed, in the same clear, non-descript clamshells. The baked goods section is a playground for private label with these short-shelf-life-sweets often produced by a handful of local or regional bakeries. Nonetheless, almost all of the products lack any clear branding. Ohio-based Killer Brownie knows this too well. For the past 50 years, the family-run company has served as a go-to supplier of white and private label baked goods for regional and independent retailers around the country, including its own. Now this Killer is aiming for national notoriety. Insiders can access the full story on Nosh. | 
