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There’s no whey these donuts are bulking up.

In a world where protein-maxxing seems to know no limits, Bakeful’s bet that clean label, permissible indulgence – without added functional benefits – has begun to bring consumers back to the baked goods aisle.

That simple proposition is resonating at retail as the three-year-old brand’s footprint surpasses 4,000 doors across grocery and mass stores.

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Khloé Kardashian’s snack startup is betting the future of functional foods extends beyond protein.

Read the full analysis with Insider access

Raising capital is never easy, even in the good times. Though it’s certainly tougher in the hard times. As we move into the back half of 2026 we’re taking a moment to look back on the startup food companies that disclosed new funding throughout the start of the year. 

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BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Once Upon a Farm Builds Post-IPO Momentum with 42% Sales Growth, Raised Outlook

2. Post Holdings’ Portfolio Shuffle Can’t Offset Core Segment Declines

3. Inside Little Spoon’s ‘Feeding Platform’ Expansion

4. Federal Court Orders USDA to Update GMO Labeling Rules by 2028

5. Goodles Twirls Up New Line Extension, Embracing Asian Flavors

Here’s a taste of the products moving around the industry to start off your week. 

🎂 Piiper is bringing colorful frostings, glitter dust and sprays to Walmart stores. Read more on Nosh

🧂 Saltverk has landed its Icelandic, hand-harvested sea salt on shelves at The Fresh Market. Learn more

🥪 True Story Foods’ humanely-raised meats are now available in the grab-and-go deli cases at Sprouts Farmers Market. Read the full press release

🧊 Rootberry debuted in Sprouts as well last week with four of its globally inspired, nutrient-dense frozen meals. Read about the launch

🥞 Cravings, the pancake and waffle mix brand by Chrissy Teigen, is going deeper at Target, expanding from 800 stores to about 1,600 doors. Hear more about the expansion

Get all the latest distribution news on Nosh