You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How Delta Beverages’s channel strategy and new look aims to destigmatize cannabis use
• An exclusive look into Waku Tea’s latest capital infusion
• The latest updates in the legal case against Fireball and its malt-based variations
• The latest marketing moves and new product drops

Become an Insider to get the full scoop delivered daily.

From the playful rise of #WaterTok to the wellness appeal of prebiotic sodas, consumers are reshaping what they expect from a simple sip. Flavored water is leading the charge, bridging fun, function, and flavor in ways brands can’t afford to ignore. See where innovation is headed next. Learn more

The intoxicating hemp beverage market is as hot as ever, fueled by shifting consumer interest in non-alcoholic alternatives and increased accessibility via mainstream outlets like liquor stores, bars and convenience stores through partnerships with bev-alc distributors. 

This growth is also being supported by awareness and education efforts from a wide array of nonprofit organizations and lobbying groups, which are advocating for consistency in the ever-evolving state-by-state regulations. 

Seeking to stand out in this increasingly crowded category, hemp-derived THC seltzer brand Delta Beverages unveiled a new look and marketing campaign aimed at “humanizing” the brand while destigmatizing cannabis use. 

Insiders can access the full story to learn more about Delta’s approach to growth in the crowded and controversial category. 

Tito’s has acquired a majority stake in a brand dubbed the Tito’s of Tequila.

Tito’s Handmade Vodka struck a deal to acquire a majority stake in LALO Tequila, a fast-growing tequila brand that is often compared to Tito’s for sticking to one SKU and marketing around the simplicity of its ingredients.

Insiders can access the full story to understand the strategic advantage this acquisition may unlock.

Ben Stiller is getting into the better-for-you soda space. The actor and producer launched his low-sugar CSD line, aptly named Stiller’s Soda, on Monday in New York City.

Become an Insider for all of the details.

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

After Flow Water’s recent foreclosure left many co-packing customers scrambling, the need for smart co-manufacturing risk management has never been clearer. Brad Woodgate, founder of Joyburst, The No Sugar Company, and Wellnx Life Sciences, joins Brandon Hernandez, co-founder of Whole Brain Consulting, to share how founders can protect their brands from co-manufacturing disasters. 

• Learn to spot warning signs, build redundancy, evaluate packaging risks, and safeguard raw materials and equipment during shutdowns. 
• The conversation also covers the contract clauses that matter most, how to vet facilities, why geography and capacity strategy affect growth, and how scorecards and pre-launch planning keep operations on track.

Tune into the episode now. Also available on Spotify and Apple Podcasts.