Today, you can enjoy one full Nosh Insider story highlighted in the Daily Briefing!

To read the full article, you’ll just need to click the gift link included below and confirm your email plus a couple of details (no subscription required).

As an Insider, you get unlimited access to full articles like these, insights, data reports, on-demand CPG video courses, full Daily Briefings, and more, in one place.

Explore Insider Member Benefits →

Investors and acquirers decide the math years before the conversation, not at the table. Join Drivepoint and Whipstitch Capital live May 28 at 2pm ET (11am PT) as we walk through the EBITDA, growth, and margin levers that re-rate consumer brands and earn a higher multiple at exit. Learn more

Just like any regular consumers it seems, I walked out of my local Whole Foods just last week with plenty of protein spilling out of my reusable tote: dried lupini beans from SIMPLi, snackable Mediterranean Medley lupini beans from Brami, and of course a box of Brami’s lupini bean pasta. 

That was either fate or foreshadowing, maybe both…

Lupini Levels Up: Anyone who has spoken to me for more than a few minutes has probably caught on to my interest in “obscure ingredients” as my Nosh colleagues often call it. But today, it seems my obscure interests are making it toward the mainstream with one brand leading the pack.  

🎁 Gift Link! Unlock the full story and context • Become an Insider

We are compiling a list of the trailblazers, tastemakers and truth-tellers transforming how America eats – and we need your help!

Nominations are now open for Nosh Impact 50 (formerly known as Nosh Notables), our annual list recognizing the thinkers, doers, and connectors driving change in the packaged food industry. 

Complete this submission form to tell us who is worthy of this distinction and why

FoodStory Brands and UFC, the global mixed martial arts organization, are entering the protein bar ring with the upcoming launch of Main Event. 

Continue reading the full breakdown with Insider access

Steakholder Foods is readying the U.S. debut of its next-generation plant-based meat alternatives for later this year. 

Read the full analysis with Insider access

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Kettle & Fire Taps RXBAR Veteran Sam McBride as CEO

2. Ya Ya Foods Owner Secures Plant-based Milk Factory Grant 

3. Stone & Skillet Nabs $5 Million Series A

4. B-Sides Locks In Seed Round, Scales Upcycled Supply Chain

5. Swedish Candy Surge: BonBon Unveils First Salty Snack

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🌾 Bob’s Red Mill has unveiled a new brand look and feel that brings its commitment to real ingredients and homemade food to the forefront. Read the full story on Nosh

⭐ LUNA is entering a new era with the launch of its “Easy to Love” campaign featuring actress and entrepreneur Jessica Alba as the gluten-free snack bar brand’s first official ambassador. Get all the details here

🔥 Partake, Unreal Snacks and Dandies have teamed up to launch a Peanut Butter Cup S’Mores Kit at Target stores nationwide. Read more here

🍕 Di Marco has established National Pinsa Day on May 28 as an annual observance to celebrate the lighter, crispier Roman alternative to traditional pizza. Learn more on Nosh

🍣 Bachan’s and Hissho Sushi have partnered to launch the Bachan’s Spicy Tuna Burrito in 2,200 grocery locations nationwide. Read all about it here

Hungry for more? Catch up on all of the latest in food marketing with Insider access

In this episode, Evan Walther of Oceans walks through a discussion with Troy Bonde, co-founder and CEO of Sauz, William Hicks, CEO and co-founder of Magic Mind, and Ian Myers, founder of Oceans, on what really happens when a CPG brand moves from early traction into serious growth.

They get into the messy middle between roughly $2M and $20M in revenue, when product market fit is real, but the team, cash flow, operations, and retail systems are suddenly under pressure.

Listen to the episode now. Also available on Spotify and Apple Podcasts.