You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members.

Learn how leading beverage, supplement, and functional food brands turn first-time Amazon buyers into loyal subscribers. This free ebook in collaboration with Straight Up Growth breaks down the tools, tactics, and retention systems driving long-term growth. Learn more

After departing his previous bottled water startup, Flow Water, last year, entrepreneur Nicholas Reichenbach is jumping right back into the deep end of the spring.

Unlock the full story with BevNET & Nosh Insider

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• The latest from Surfside’s expansion
• The World’s Healthiest Smoothie?
• Details on the expansion of Pepsi Prebiotic

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Hydration drink maker Greater Than has found its new muse: enter GoddessLand, a trademarked “modern creative universe that reframes hydration as a daily ritual of nourishment and self-respect.” It's part of a total overhaul to reposition the 16-year-old brand. 

Read the full analysis with Insider access

Bardstown Bourbon Company is facing a whistleblower lawsuit. A former vice president of human resources has sued the prominent whiskey company alleging discrimination, retaliation and broader workplace misconduct at the prominent whiskey producer. 

Continue reading the full breakdown with Insider access

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Post CosMc’s, McDonald’s Expands Energy Drink Offerings Under McCafé Brand
2. Oatly: Cold Foam, Fiber Innovation Coming After 'Milestone' 2025
3. Everyday Dose Sponsors ‘Wellness Meets Culture’ Runningman Festival
4. Coca-Cola: Volume Rebounds As New CEO Calls For More "Speed"
5. Drink Monday Bets On Hemp's ‘Longevity’

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures, shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands.

Tune into the episode here. Also available on Spotify and Apple Podcasts.