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Oishii is aiming to make its vertically-farmed specialty produce more accessible. This week it released a range of new strawberry formats that ring in at significantly lower price points than its original Omakase Berry varietal, which retails for nearly $20 per carton of eight berries. Yup, you read that right. 

Context That Counts: But the business still faces a steep trek ahead. Despite amassing nearly $10 billion in venture funding between 2015 and 2022, the vertical farming sector is struggling. All the while, another segment of branded produce is gaining ground, fast. 

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Amy’s Kitchen promoted its president to CEO as it nears $1 billion in retail sales with co-founder the organic frozen food and pantry brand transitioning its co-founder to executive chairman.

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Seed and palm oils are on the naughty list these days. Zero Acre Farms has a solution: Organic Fera fruit oil. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform

2. Simply Good Foods Trims 15% of Workforce Amid Restructuring

3. Snacks Back on Track? PepsiCo Sees Volume Growth Return in North America

4. 2026 M&A: What’s Shaping Buyers’ Wishlists?

5. BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🍔 Impossible Foods is now the official plant-based burger partner of Madison Square Garden, the New York Knicks and the New York Rangers. Read more on Nosh

🛒 GLP-1 users are retooling their grocery carts in predictable ways, with more fresh produce, yogurt, lean protein, shakes and bars, according to new research from Acosta Group. Click here for more

🍝 Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, is teaming up with Carbone Fine Food to introduce a limited-edition Houseplant Italian Marinara. Get the full story

✨ Walmart is rolling out redesigned packaging across its Great Value private brand that introduces a more “modern visual identity” and consistent placement of nutritional claims. Get all of the details here

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Yuka is increasingly influencing what gets bought and what gets put back at shelf, with millions of consumers using it in real time while they shop.

In this episode, we’re joined by Gabriella Sebag-Weingrad, who leads Yuka’s US business, to break down how it all works and what it means for food and beverage brands trying to stay competitive.

Listen to the episode now. Also available on Spotify and Apple Podcasts.