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Candy remains one of the toughest grocery categories for emerging brands to crack. 

Harken Sweets is part of a growing wave aiming to modernize the aisle with lower sugar, functional ingredients and cleaner labels – without losing the “fun” factor.

The company is rolling into the club channel this week with fresh funding from two well known investors.

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Oishii announced the first closing of its six-figure Series C round today, led by SPARX Asset Management Co. 

Read the full analysis with Insider access

Specialty spice importer Burlap & Barrel secured a major win in federal trade court this week. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Purely Elizabeth, Hippeas Embrace Clean Protein

2. Better Sour Broadens Candy Strategy With Cane Sugar Sweets

3. Cocoa-Free Innovation Gains Ground With Cargill, Voyage Foods

4. Cal-Maine Building Prepared Foods Portfolio with Van’s Acquisition

5. Rogue Raises $2.5M, Lands Probiotic-packed Protein Snacks in Walmart

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🥣 Novus Foods extended and evolved its mainstream gelatin brand Winky as a functional food platform with the debut of a new protein-forward dessert line. Read the full story on Nosh

🧀 Kraft Heinz introduced a snackable spin on Lunchables, leaning into the growing consumer appetite for bite-sized, shareable snacking experiences. Get all the details here

🌶️ Jalapa Jar is investing in marketing to expand into mass and more conventional grocery store chains, reaching beyond its anchor natural food accounts for the first time. Learn more on Nosh

Hungry for more? Catch up on all of the latest in food marketing with Insider access

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.

Listen to the episode now. Also available on Spotify and Apple Podcasts.