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A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up. Learn more

BevNET readers are likely familiar with the many bills that have circulated through Capitol Hill since hemp products were put on the chopping block last November. And now there is one more that aims to bring together a broad spectrum of hemp industry allies.  

Unlock the full story with BevNET & Nosh Insider

There’s two simple ways a brand can go viral: for a good reason, or for a bad one. 

We’re breaking down the playbook behind the former. While there’s no guarantee that you can manufacture a viral moment, there are plenty of fruitful paths to seed, stretch and support your brand’s momentum on social media.

Read the full analysis with Insider access

Ten years as a CPG founder is a lifetime in another career. 

That just means that those who have done it for a decade-plus have about three lifetimes worth of experience and insight to pass on, as is the case in this panel from BevNET Live in June. 

Watch the full interview with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Uncle Nearest Receiver Alleges Lender Ignored ‘Red Flags’

2. BellRing Brands Names Next CEO

3. Cann Goes THC-Free Ahead Of November Hemp Ban

4. Branding Gurus Break Down How to Do ‘Americana’ Effectively

5. Jabin Positions as ‘Electrolyte Refresher,’ Launches New Flavor

Here’s a taste of the products moving around the industry to start off your week.

🦎 Chameleon Coffee introduced its ready-to-drink Organic A2 Flash Brew Coffee exclusively at Sprouts Farmers Market stores nationwide. Read the full press release

🎮 PLAYR1 Functional Beverages is ready to play in select school cafeterias this fall, via a partnership with S.C.-based distribution broker K-12 Food Solutions. Learn more here

⚡Ola Mate is expanding its organic yerba mate energy drink to 100 Wegmans stores across the Northeast and Mid-Atlantic. Check out the news

🌱 Kava Haven’s NA relaxation drinks are now available at Erewhon Market locations throughout Southern California. Get the full release

Check out all the latest distribution wins on BevNET