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• A complete look at how PepsiCo and Celsius partnership could impact the growth approach for emerging brands
• Can soju ride the Korean wave into the mainstream?
• How KDP is suiting up its ad strategy for football season

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This time roughly three years ago, PepsiCo was standing amidst the rubble of its distribution deal with Bang – a partnership that was supposed to help the soda giant jump to the front of an energy drink category where it was increasingly left behind.

That memory only stands to emphasize the turnaround they’ve executed since, culminating in this morning’s announcement of Celsius Holdings as PepsiCo’s “strategic energy lead in the U.S.,” including management of Celsius, Alani Nu and now Rockstar Energy. 

What does that mean?

Insiders can access the full analysis.

There are some fresh faces lifting the weights over at Protein2o. The clean protein hydration brand has named Chris Pruneda as CEO. The news comes alongside two other big executive add-ons and a soon-to-be finalized funding round. 

Become an Insider for all of the details.

Looking for something new to sip on this holiday weekend?

As always, we’ve got you covered with this week’s New Products Gallery, featuring fresh launches from Liquid I.V., Ghost, Sunsip and more. 

Whether you’re ready for the fall with Spindrift’s new Cranberry Punch flavor or planning on a late night partying and could use a caffeine boost from specialty roaster Onyx Coffee Lab, there’s a full slate of new drinks to choose from.

🆓 Check out the full gallery on BevNET.

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The hosts dissect Spindrift’s decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand.

Tune into the episode here. Also available on Spotify and Apple Podcasts.