You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How insurgent brand Smackin’ is seeding an expansion beyond its hero format
• A sampling of this week’s new products
• How Flowers Foods is working to redefine bread

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Smackin’ is shaking up the sunflower seed category with an insurgent growth strategy that includes differentiated flavors, a digital marketing campaign and 50,000 sq. ft. of new manufacturing muscle.

Insiders can access the full story.

From MAHA’s ripple effects and GLP-1 shifts to evolving retail expectations, protein trends, gut health innovation, tariffs, and supply chain pressure, today’s food founders face a constant barrage of change.

⏩ Check out the agenda for day two.

Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating constantly-changing demands and constraints. 

Insiders can access the full report.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. Pizza Co-Manufacturer Urban Farmer Acquires Caulipower
2. Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
3. SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
4. Oddball Lands $2M As It Enters Whole Foods
5. Laoban Tests New Growth Recipe With Bachan’s Collaboration

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What do the hosts make of Caulipower’s fitting exit, a tennis icon’s investment in a corn-free (!) popcorn startup, and Padma Lakshmi’s partnership with a particularly spicy CPG brand? It’s a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal. 

Tune into the episode now. Also available on Spotify and Apple Podcasts.