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📰 First Up In Food |
| | | Remember those little things called GMOs? Well, their presence in the U.S. food supply is becoming a core part of the conversations around the industry's new favorite three-letter acronym: UPF (Translation: ultraprocessed food). While The Non-GMO Project, the leading third-party certification program for GMO foods, has made a solid foray into wrangling UPFs, too (see more on that here), GMO and UPF discussions could be poised to collide at the federal level. Unlock the full story with BevNET & Nosh Insider |
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✨ The News You Need ✨ |
| The Kraft Heinz Company saw its net sales drop 1.4% in Q2 2026 to $6.3 billion, but the company’s earnings beat expectations as it raised its sales outlook for the year. Read the full analysis with Insider access |
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🆕 What's New? |
It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry. 🥜 Big Spoon Roasters and Burlap & Barrel collaborated on a limited-edition Hatch Hot Honey Peanut Butter, debuting at Central Market’s Hatch Chile Festival. Check out all of the details 📣 Simple Mills is “Announcing Absolutely Nothing” in a campaign celebrating that its products are now Non-UPF Verified. Learn more 🐔 Mighty Spark launched its first connected TV campaign with two spots highlighting the convenience, taste and texture of its chicken products. Check out the details Hungry for more? Stay in the loop on all the latest marketing news with Nosh Insider |
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🎙️ Nombase: The Truth About CVS |
| | CVS may not be the first retail opportunity food and beverage brands evaluate, but it's important to know when it can be the right fit. Ashley Czerwien spent two and a half years as a CVS buyer and now manages the CVS relationship at KeHE, and she breaks down what actually needs to be true about your business before CVS makes sense. Listen to the episode now. Also available on Spotify and Apple Podcasts. |
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.
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Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.
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