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A recent White House funding request has hemp advocates celebrating. 

In a letter calling for Congress to provide supplemental funding for the war with Iran, among other issues, the White House included a section on hemp calling on lawmakers to revise federal regulation of hemp “in a manner consistent with Amendment #54 offered to H.R. 8646.” 

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The builders behind NÜTRL are putting their playbook to use again. This time, the founders of Canada's top vodka soda are backing Los Sundays Tequila.

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Athletic Brewing co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s rapid scale, how passion and authenticity have been key to Athletic’s resonance with consumers, why investing in grassroots marketing was important for the business and how he “sharpened [his] sword” in investor meetings to find the right partners.

All of those insights and more were dropped during BevNET Live in New York City earlier this month. Insiders can access the full event replay.

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This week, we sipped on Slice’s new Dirty Soda in Strawberry and Orange, which comes amid the brand’s recent revival under Suja’s ownership.

📝 Check out all of our tasting notes here

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Diageo Layoffs Hit North American Business Unit

2. Another Round for Adult Soda

3. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers

4. Coco5 Gets Into World Cup Spirit

5. Federal Court Blocks USDA-Backed SNAP Soda, Candy Restrictions

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

This week on the podcast, Monica and Lukas discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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