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• Everything we know about the Health-Ade acquisition
• News of a national rollout and new flavor for emerging player Hiyo
• How Pure Fuel positioned brand building within into its distribution growth strategy
• A data dive into hard alcohol’s sliding sales and what is replacing these purchases

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Partner with Bio-Botanica for made-to-order botanical extracts crafted in our NY-based GMP facility. Our alcohol-free and glycerin-based ingredients support innovation across beverage, supplement, and functional wellness formats. Learn more

Health-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.

Just months after spending almost $2 billion to enter the gut-health soda category through its acquisition of poppi, PepsiCo is launching its own prebiotic carbonated soft drink with Pepsi Prebiotic Cola. 

Insiders can access the full story to understand what this signals about the “Modern Soda” set. 

First Colbert, now Coke? President Donald Trump’s brusque efforts to reshape American culture have been greeted with little resistance from the corporations on which he has exerted pressure. Coca-Cola seems to be the latest to acquiesce to the White House demands. 

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Warm temps call for joy, nostalgia, and adventure. This summer, consumers are indulging in Flavor Escapism. From whimsical sips to globally inspired drinks, flavor is offering a momentary retreat. At T. Hasegawa, we specialize in delighting the senses and transporting tastebuds—no passport required. Learn more

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Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never heard of yerba mate, a caffeine-laden herbal infusion, how do you build a household name around it? Ben Mand, the CEO of Yerba Madre, talks about how the company is expanding its national footprint while staying true to its regenerative roots and mission-driven values.

Tune into the episode now. Also available on Spotify and Apple Podcasts.