Replacing synthetic dyes with natural colours is rarely a simple one-to-one switch. Explore Döhler’s whitepaper on “AI + Colour” and discover how digital colour modelling can help you accelerate product development and shorten time-to-market. Learn More

Consumers are over brands telling them how and what to fix about themselves. 

“Health Promises” are falling out of vogue as consumers shy away from callouts that tell them what they “need.” Instead they are reaching for labels selling what they want. 

• Weight management, gut health and the generic term “health” have declined over the last year, while individual ingredients and needstates have surged, according to Tastewise’s 2027 Food and Beverage Forecast.

Get a full breakdown of key insights on BevNET

Landing a major retail account like Whole Foods Market or Sprouts is a milestone worth celebrating, but it can also be the moment your operations get tested most.

Production timelines tighten, cash flow gets stretched, and the business you've already built can start to feel the strain.

This webinar, featuring Pierre Jamet, Head of Sales at Fishwife, and George Youmans, Co-Founder and CRO at Hiyo, breaks down how to launch a major account on schedule and on budget as much as possible, without letting the rest of your business fall behind.

Register for free.

For nearly 20 years, BevNET Live has served as the strategic checkpoint for the beverage industry, bringing together the people building brands, buying products, investing capital, expanding distribution, and shaping what comes next.

This December 6-8 in Los Angeles, founders, operators, retailers, distributors, investors, and industry partners will come together again. More than 50% of attendees are top decision-makers, creating opportunities to compare strategies, challenge assumptions, and build relationships across the industry.

Learn more about the event.

Read the story.

Read the full roundup.

Read the story.

The combination of zero calories, zero sugar, and 15 milligrams of Zembrin gives it a differentiated position between conventional diet soda and functional relaxation beverages. Read the full review.

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

This week, we discuss Beyond’s expansion into new formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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