Plus, what else is new this week from marketing activations to product drops͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetApril 02, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

🚨 What You're Missing 🚨

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  • The full story on Wet Hydration’s latest cash infusion
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📰 Today's Top Story

🌊 Wet’s Fresh Windfall

🌊 Wet’s Fresh Windfall

Wet Hydration is soaking up some new financing. 

The Las Vegas-based functional beverage startup has closed a $4.5 million round, chasing a separate $1.5 million raise the business pulled in last year. Insiders can access the full story to learn more about the emerging brand and how it will deploy the fresh funds.
 

👉🏼 What You Need to Know 👈🏼

💰 Return of the SPAC, At least At Siddhi

Are SPACs back? Siddhi Acquisition Corp., a new special purpose acquisition company (SPAC) affiliated with Siddhi Capital Holdings, has priced its upsized initial public offering at $240 million. Insiders can access all of the details. 

 

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➡️ Moment Moves into Printed Cans

Botanical and adaptogen-based drink producer Moment has teamed with Crown Holdings, Inc. to replace its shrink-wrapped cans with directly printed ones in the name of sustainability. Insiders can get all of the insight on the packaging shift and how the brand is leaning deep into consumer demands.

 

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