Blue Stripes, the brainchild of renowned chocolatier Oded Brenner, is looking to increase brand awareness, drive sales and roll out new marketing efforts to support its whole cacao products with the support of a recent $20 million Series B funding round led by Zintinus.
🤝 In-store demos will be key to the New York-based company’s efforts with the goal of familiarizing consumers with the flavor of the cacao fruit; it will also partner with influencers across several industries – from food to fitness to wellness – to help share its sustainability story. 💭 “The main thing for us is telling the story of the cacao fruit that consumers will understand, leading to them trying and purchasing the products,” Brenner told Nosh last week. “What we’re doing with cacao is incredibly real.” 🌍 In the past 18 months alone, Blue Stripes has upcycled 968 tons of cacao fruit and shells, avoided 9.8 tons of methane emission – equal to the amount of carbon absorbed by 290 acres of forests – and conserved 60,000 gallons of water, according to Brenner. BevNET Insiders can learn more about Blue Stripes’ plans for growth in the full story. | 
