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From small, gradual changes to major lifestyle shifts, BENEO’s functional ingredients provide the building blocks for a healthier future. Support your consumers with targeted benefits that fit their journey with tasty products, whether with or without GLP-1 medication. Learn more

There was a time when simply 200 mg of caffeine was enough. Not anymore. 

The seemingly perpetual growth of energy drinks – up 15% YoY through March 13, per Circana data – means that everyone is lining up for a piece of the action. 

That desire to keep growing has pulled both new and existing brands into the hydration space, teasing electrolyte-boosted energy drinks as a way to leverage their names to enhance functional and wellness credentials (and thus new consumers). 

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Non-alc beverage sales were “healthy and stable” with some light acceleration. 

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Beyond Meat – now repositioning itself as Beyond The Plant Protein Company – is planning to go even deeper into beverage this year. But its end of the year earnings results left a lot to be desired…

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Learn what it really takes to scale a beverage brand into major retail. This guide covers production timelines, packaging challenges, and co-manufacturing strategy from experienced operators at Octopi. Learn more

PLTFRM, a multi-channel sales and marketing company, has unified its subsidiaries into one platform, a move intended to strengthen its position as an “omnichannel growth powerhouse.” 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Inside The Impact Of Brown-Forman, Pernod Ricard’s Mega-Merger

2. Are Beverage Brands Cashing In On A Gummy Gold Rush?

3. Jones Soda On Path To A More Cost-Efficient Business

4. How Mocktail Club Cracked The Control State Retail Channel

5. Tom Brady, David Beckham Brands Showcase New Athlete-Wellness Paradigm

Here’s a taste of the products moving around the industry to start off your week.

💪 Protein2o is taking its premium “Advanced Hydration” line into Target this month. Read all about the launch

🍸 Mocktail Club has successfully navigated the gap between adult non-alc alternatives and the opportunity in legacy beverage-alcohol retail. Learn about the ANA brand's strategy

🥤 Tru is going deep on Costco Roadshows and distribution in key markets with a new brand identity and lineup. Read about the overhaul on BevNET

🏪 Oktane received a KeHE Golden Ticket to help accelerate retail growth. Read more on the BevNET Newswire

🏃 oHy’s hydrogen infused sparkling waters are now available in all Meijer locations across the Midwest. Read the full release here

💧 Graasi barley water is establishing a footprint in Michigan-based specialty food distribution with Gourmet International. Read about the deal

Check out more distribution updates from around the industry here