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Jesus saves, as the saying goes. But does he sell?

The past two years have seen a sudden emergence of Christian-themed energy drink startups who are putting their faith front and center. 

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Iron Heart Canning, a mobile canning & co-packing provider serving the beverage industry, has expanded once again. They announced that they have partnered with Blue Flag Distillery in Fort Worth to open a turnkey co-packing operation & also expand their mobile canning services to the region. Learn more

How do you take your protein? Try with a splash of coffee (Free Rein’s new protein-boosted RTDs) or sparkling and clear (as in C4’s new three-SKU line). 

Or if you’re looking for a touch of summer sweetness, Califia has you covered with two limited-edition banana creme launches. Read more here

More into the classics? Wipeout is washing into stores with new 16 oz. iced tea. Details here

That’s just a preview of this week’s gallery, where you’ll find new innovation from Jumex, Cheribundi, Monster’s FLRT and more. 

🆓 Check out the full lineup of new products on BevNET

Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits.

Read the full analysis with Insider access

Align Ventures has closed its early-stage Fund II at $125 million. The consumer-focused firm aims to allocate Fund II into 15 to 20 brands, with check sizes ranging from $2 million to $10 million. 

Continue reading the full breakdown with Insider access

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Southern Glazer’s Closes Eagle Rock Colorado Deal

2. Sprouts Adds 1,300 New Items as Q2 Sales Rise 5% to $2.3B

3. Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff

4. Avsome Tea Is Now ‘Awesome,’ With Red Bull Vet Connors As CEO

5. Report: Consumers Are Shopping Beverages by Benefit, Not Category

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Consumer expectations are changing fast, and brands of every size are being forced to adapt. 

In this episode, we discuss what PepsiCo's response to GLP-1s and inflation signals for CPG. We also dive into Vita Coco's acquisition of a super-premium rival, and sample everything from cereal-inspired protein shakes and date-sweetened cola to birch water and caffeinated banana milk.

Listen in here

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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