Alcohol law: it’s still stuck in the post-prohibition era and yet always changing. We know it’s hard to keep track, so we put together some regulatory updates and info on increased enforcement areas that legal minds are keeping an eye on in 2025. 🤳 Work with influencers? The TTB put out an industry circular in October clarifying that the rules that apply to advertising in alcohol also apply to social media, so that means you’ll need to vet marketing firms and influencers to make sure they don’t commit big no-no’s like offer misleading claims or promoting irresponsible drinking. ⚠️ As adult non-alc (ANA) grows, so does enforcement. Knowing the rules in each state is key: certain states still regulate ANA products as full-proof products or limit sales to 21+. Separating any non-alc salesforce from bev-alc salesforce might be a good idea too, to avoid any trade practice scrutiny. 🏛️ Of course, then there are those tariff talks, as well as a turn in health policies, such as new dietary guidelines and possible labeling requirements, that the industry is anxiously anticipating. BevNET Insiders can get all the info on the top issues of 2025. | 
