Plus, trends we’re watching this summer ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundMay 22, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.

🔐 What You're Missing

Top 10 Craft 2025 Volume Numbers, Summer Trend Tracking and Moderation’s Effect on Sales

Top 10 Craft 2025 Volume Numbers, Summer Trend Tracking and Moderation’s Effect on Sales

3 of the top 10 Brewers Association-defined craft breweries posted volume growth in 2025, according to production data reported today in the May/June issue of the trade group’s New Brewer magazine. 

Brewbound Insiders are getting the scoop on the big gains by a dedicated NA craft brewer, as well as growth by the most active acquirer of craft breweries and a legacy Pacific Northwest brewer. Insiders are also reading about big losses by the oldest brewery in the U.S. and share changes among the top 10.

Insiders are getting all of the details, as well as these stories:

  • The 8 trends we’re tracking heading into the summer selling season;
  • How moderation is reshaping global bev-alc sales;
  • Heineken’s CEO-less strategy (for now);
  • A-B’s investment in VA;
  • And Highland Brewing’s tribute to its founder.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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📰 Today's Top Story

7 Of Top 10 Craft Brewers Recorded Volume Loss in 2025; Tilray, Athletic & Deschutes Growth Outliers

7 Of Top 10 Craft Brewers Recorded Volume Loss in 2025; Tilray, Athletic & Deschutes Growth Outliers

7 of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine. 

The top 10 domestic craft brewers shed a total of 763,491 barrels between 2024 (more than 7.87 million barrels) and 2025 (nearly 7.12 million barrels), according to the BA, which sources its data from member surveys, along with supplemental government data. 

Despite craft’s trends, 3 of the top 10 were able to find production growth in 2025, including No. 4 Tilray, No. 6 Athletic (No. 5 among regionals) and No. 10 Deschutes.

Keep reading

 

📝 Brewbound Headlines

Heat Check: Trend Tracking as Summer Begins

Heat Check: Trend Tracking as Summer Begins
Justin Kendall's profile picture

Justin Kendall

Editor, Brewbound

The summer selling season is upon us, signaling the start of the beer category’s most important stretch

Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. 

As the industry hopes the heat creates a summer thirst, here are 8 storylines we’re tracking.:

Read more

 

📊 Data Dive

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
Ferron Salniker's profile picture

Ferron Salniker

Editor, Spirits

No/low alcohol (3.9% ABV and below) has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to NIQ.

That’s due to the 63% of consumers globally that are now moderating their alcohol consumption in some form, according to a CGA study conducted April and May 2025 among 33,201 respondents. Only 22% said they drink and see no reason to change.

No/low trends remain still a small but growing piece of the pie.

Read more

 

📅 Save the Date

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BevNET Live NYC is just 3 weeks away, and registration is moving at record pace. Hundreds of beverage founders, investors, retailers, suppliers, and industry leaders are already signed on for June 10 & 11. Join them!

Expect 2 high-energy days built to spark ideas, connections and growth, including:

  • Beverage School for startups; 

  • 1:1 meetings with retailers and investors;

  • Dedicated networking breaks & Happy Hour conversations;

  • And new product discovery through the BevNET Live sample fridges — a firsthand look at the brands, flavors, formats and trends shaping what’s next in beverage.

Time is running out to register

 

👀 ICYMI

NBWA’s Craig Purser Talks Middle-Tier Hot Topics; Aeronaut’s Deepa Chungi Shares the Key to an Events Biz

NBWA’s Craig Purser Talks Middle-Tier Hot Topics; Aeronaut’s Deepa Chungi Shares the Key to an Events Biz

As middle-tier M&A dominos fall this summer, NBWA president and CEO Craig Purser joins the latest Brewbound Podcast to discuss the tectonic shifts in the distribution landscape following RNDC’s fire sale.

Purser is part of a double shot of interviews this week, including Aeronaut director of programming Deepa Chungi, who shares how the MA craft brewery created a booming events business.

First, Purser offers insights into the impact of distributor consolidation; how the power structure has been reshaped with Southern Glazer’s Wine & Spirits picking up Anheuser-Busch InBev’s distro rights in major markets; and what the intoxicating hemp beverage industry needs to do to get lawmakers onboard. 

Then, Chungi explores the keys for small breweries looking to add private and public events to their businesses, and why events such as “Pitch a Friend” and Dungeons & Dragons game nights have packed Aeronaut’s taproom

Plus, the Brewbound team discusses the demise of Schlitz, the closure of Minneapolis’ Bauhaus Brew Labs and a helluva partnership for Mike’s Dirty Lemonade.

Listen here

 

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👋 That's all for today's Brewbound Newsletter

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