Despite an anticipated slow down in c-store beverage sales growth – up just 1% in Q3 2024, compared to 2.6% growth in Q2 – retailers remain “broadly optimistic” as they look toward the new year, according to the latest Beverage Bytes survey from Goldman Sachs Equity Research this month. 

The quarterly survey, which reflects around 28,000 locations nationwide and 19% of the channel, found that 2024 year-end growth expectations fell about 200 basis points to 0.7% (compared to a 2.6% projection in the Q2 survey). Traffic expectations through the end of the year are now looking at a decline of 1.3%, compared to 0.3% growth predicted in the previous survey.

BevNET Insiders can access all of the insight including pricing growth, promo activity trends and the performance of the energy drink set.

The popularity of flavored beers is on the rise. From fruity sour beers to barrel-aged stouts, the flavor choices are wide-ranging. And, if you have questions about creating a successful and delicious new brewery product, the Product Development team at Allen Flavors has the answers you need. Learn more

🥥 Spiked coconut water brand SUNBOY celebrated a slate of recent gains, including at Trader Joe’s (now in eight states), Total Wine (50+ stores in seven states) and Binny’s Beverage Depot, Illinois’ biggest alcohol retailer.

🫖 Coolers at Sprouts are making more room for a couple of brands: Once Upon a Coconut is entering 420 locations with four SKUs, while prebiotic iced tea maker Halfday is now available at Sprouts nationwide.

💧 HOIST has landed in Giant stores as the hydration brand looks to solidify its presence in Delaware, Maryland, Virginia and Washington, D.C.

How do U.K. CPG brands compare to their U.S. counterparts? On the ground in London, the hosts discuss their experience at last week’s Cheers! The Drinks Summit event and highlight innovative snacks and beverages they encountered at visits to local retail chains and specialty stores.

Listen to the episode now.

• The kids drink maker moving back into adult formats
• Details on the distribution of NA Beer sales growth
• A creator-backed brand facing mold issues at launch

Eternal Water leads the premium alkaline water sales market, offering pure, naturally sourced hydration from American springs. Its recent high-fashion campaign merges aesthetics with wellness, resonating with today's health-conscious consumers. Learn more

Become a BevNET & Nosh Insider to gain access to exclusive Insider-only newsletter content, as well as all digital content on BevNET.com and NOSH.com. Tap into our video archives, including Community Call and educational series, unlock event and job listing discounts, and engage with our community of  food and beverage professionals.