A new player has stepped onto the hard sports drink field.

Firelyte (4.5% ABV) – a sports drink-inspired FMB from Deschutes Brewery (Bend, OR) – rolled out last week. 

Unlike the established vodka-based brands in the segment, Firelyte’s malt base allows it wider market access. 

Read more

Stop stitching together spreadsheets and inboxes to track candidates. CPGJobs.com builds applicant tracking and resume search into every listing, and puts your role in front of BevNET, Brewbound, and Nosh's daily readers. Explore More

Following the blockbuster acquisition of Stone Brewing, the people tasked with charting the brand’s future will share their vision for its future during the 2026 Brewbound Live business conference December 9 +10 in Los Angeles.

Firestone Walker CMO Dustin Hinz and chief sales officer Tony Amaral will share what comes next for Stone, one of craft’s most recognized and beloved brands. They’ll discuss how Stone fits within Firestone Walker’s growing house of California brands: 805, Cali Squeeze, Mind Haze and recent addition Trumer Pils.

Hinz and Amaral will unveil their plans to win with a complex portfolio of brands, deal with potential overlap and explain how they plan to maintain focus on their priority brands from both a sales and marketing perspective.

Get your tickets now to see Hinz and Amaral discuss the juggling act at Brewbound Live, December 9 + 10 in Los Angeles.

The Brewbound Insider Newsletter has even more, with news that’s not in our free edition and has yet to go up on our site. Today’s edition details Rupee Beer’s latest market and a successful union drive at a Molson Coors brewery. 

Brewbound Insiders get access to everything we publish on Brewbound.com, including the full stories behind the headlines teased in this issue.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Want It All? Be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

The Southern Glazer’s Wine & Spirits (SGWS) bribery probe could be a “template” for future investigations by federal agencies into middle-tier pay-to-play schemes, McDermott Will & Schulte partner Julian André shared during the law firm’s webinar last week.

André’s Take: “You can expect whenever the government discovers some sort of misconduct within any industry that they're going to then start looking for that same misconduct elsewhere. At a minimum, scrutiny over this area – over improper trade practices, use of billbacks, gift cards – is going to continue, and it may very well increase given the results of this prior investigation.”

Read more

Craving more? 👉 See what Insider members get access to.

Want to share news or tips? ✉️ Submit a press release or reach out to news@brewbound.com.

Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

We'll be back in your inbox tomorrow.