Plus, El Pres backs new energy drink, ALTR scales alc-removal, RNDC fallout continues͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJuly 14, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📝 Inside The Cautiously Optimistic Hemp Beverage Expo

📝 Inside The Cautiously Optimistic Hemp Beverage Expo
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Brad Avery

Senior Reporter

What do you get when you offer a taste of Fear and Loathing to the Shark Tank set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.

Headlined by an almost too-ordinary trade show held over two days within a ballroom at the Omni Hotel, the live sampling of dozens of hemp-derived THC-infused drinks ensured that by 5 p.m. the room has slowly drifted into a chill lilt, bringing the conference about as far away from the mad rush and anxiety of an Expo West as you can imagine.

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👉🏼 What You Need to Know 👈🏼

⚡ Barstool’s ‘El Pres’ Backs New Energy Drink

In real money, Barstool Sports owner and founder owner Dave Portnoy is a multimillionaire. But in the attention economy, he’s also well into seven-figures – with 7.8 million followers on his personal Instagram account. That’s the wallet new energy-hydration venture PHX is looking to tap into.

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🍋 U.S. Limoncello Makers Ride New Trends

Limoncello – once your nonna's after-dinner delight – is bubbling up on cocktail menus and in RTD form on shelves. 

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