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For years, hummus brands have competed over what goes in the tub. Prest founder Brian Youngblood is asking a more fundamental question: Why do you need the tub?

Think: A powdered, sesame-free format that can be prepared by mixing with water and olive oil. 

The Pantry Play: Prest’s pouch format is designed to address some of the pain points of its conventional refrigerated counterpart with a shelf life of up to two years. Additionally, consumers can prepare as much or as little (read: several tablespoons worth) as desired at a time – helping to eliminate food waste. 

Beyond the Trail: While powdered hummus isn’t a new concept, it’s largely been marketed toward hikers and backpacking enthusiasts. Brands in the set include Hiker’s Hummus and Mother Earth Products. 

• The format was also popular at natural food co-ops in the 1970s and 1980s, according to Prest founder Brian Youngblood.

• Early purchasers of his brand have skewed toward women over the age of 55 who he believes may remember powdered hummus from that time. 

What They Said: “It’s been tried, but it hasn’t succeeded in normal grocery for the everyday consumer. But I don’t think that’s because it’s not solving a problem for people… no one’s created a brand that’s resonated with people.” – Brian Youngblood, founder 

The Bigger Question: Now that Prest has subtracted the cold chain from the hummus equation, can it convince consumers to look for the dip outside of the refrigerated set? 

Read the full story with added context on Nosh

The J.M. Smucker Company is confident it’s making progress on its “three strategic priorities” as volume gains for Uncrustables, Cafe Bustelo and select pet food brands sparked an increase in net sales during Q1 2027. Read the story.

We've compiled more than 1,000 new product, flavor, function, and retailer-specific exclusive launches from this year in a centralized, interactive and detail-rich hub. Check it out.

The latest release from the celebrity-backed snack maker does an impressive job of combining functional nutrition with flavors and textures that feel approachable and genuinely enjoyable. Read our full review.

Gopuff is leaning further into private label, expanding its Crave Shoppe and Basically brands with a wave of new snacks, baked goods and beverages while introducing seasonal products for the first time. Read the story.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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In a complex market, consider these three stories on retail performance, consumer spending and supply chain to help you grow...

🎯 Target’s push to become a food “destination” is gaining traction. It posted high-single-digit growth in food and beverage in the second quarter after a sweeping grocery reset helped accelerate snack sales. Learn more

📈 On an inflationary note. After a period of major grocery price inflation from 2021 to 2023, U.S. food and beverage prices have broadly stabilized. But many shoppers aren’t acting like it. Check out the full report.

🌱 Wondering how else to differentiate your business? A recent expert interview ponders the importance of crop selection, emphasizing that supply chains start at the seed and arguing that the right pick could be the next brand moat. Get all of the insight

Most founders think getting a distributor is the hard part. Scott Rosenbaum, co-host of the Business of Drinks podcast, has spent 20 years in beverage alcohol distribution and knows landing one is just the beginning. 

In this episode, he mentors Daeyna Grant, a first-time founder building Gold Crush, an RTD rum-based cocktail, one bar and liquor store at a time. Together, they break down what it actually takes to land the right distributor — and how to make the relationship work once you do.

Listen now.

Also available on Spotify and Apple Podcasts.