You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• An analysis of the rise of mushroom snacks and how growth of key brands is shaking out at retail
• Inside Graza’s rise to the top five best sellers
• Details on Danone’s leadership shift
• FABID finds new name as it leans deeper into CPG support

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If you’ve gone to any trade show in the last five years, you’ll know firsthand the mushroom craze has only grown and grown when it comes to innovation and new entrants. But when it comes to snacktime, are consumers actually putting down the potato chips for a bag of crunchy shrooms?

Insiders can access the full category analysis on Nosh.

Organic skyr yogurt maker Painterland Sisters closed a seven-figure seed round led by The Angel Group, its partner fund Supernatural Ventures and Spacestation Investments. 

Insiders can access all of the deal details.

A Pennsylvania judge threw out a case that claimed big food companies including Kraft Heinz, Mondelez, Kellanova, WK Kellogg, Nestle USA, General Mills and others create “ultra-processed foods (“UPFs”) that are addictive in nature and heavily marketed to children.”

Related Reading: MAHA’s Manifesto: UPFs, Food Dyes To Blame For Chronic Disease

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Aishwarya Iyer, the founder of premium olive oil and pantry staples company Brightland, built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion.

Tune into the episode here. Also available on Spotify and Apple Podcasts.