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| | | | Sponsored message from Virun | A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up.
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| 📰 First Up In Food | | | | McCormick is using tariff refunds to cushion a fresh wave of inflation tied to disruptions in the Middle East. The move underscores how tariff reimbursements are becoming a financial lifeline for import-dependent food companies. Unlock the full story with BevNET & Nosh Insider |
| | | | As the founder of SmartSweets and, more recently, Snackish, Tara Bosch has built a career around challenging legacy categories. At Nosh Live 2026, she’ll share the hard-earned lessons from scaling a breakout brand, navigating a successful exit and applying those insights as she embarks on her second act. Nosh Live returns to the Marriott Marina del Rey on Dec. 3-4 with a fresh lineup of case studies, panel discussions, retailers, investors and networking opportunities designed to connect founders with the people shaping the future of food. Bosch is one of the first speakers confirmed for an agenda built to help founders and operators tackle the challenges of scaling modern consumer brands. Early registration pricing is available now! Register and save $100 per ticket. |
| | ✨ The News You Need ✨ | | | | | | Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders. 📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys. Unlock the full archive here. |
| | | | 🆕 What's New? | It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry. 🥩The Better Meat Co. has rebranded to BMC ingredients as it works to expand the market position for its mycellium-based Rhiza ingredient. Read more 🍜 Soupergirl has opened up nominations for Soupergirl of the Year Spotlight, an award to honor “a woman making a meaningful impact in the fight for food justice.” Get all of the details 🍦 Alden’s Organic launched a new national a summer campaign, Project Ice Cream, that poses the question: “what if we're more aligned than we think?” Read all of the details Hungry for more? Get all of the latest marketing moves on Nosh with Insider access |
| | 🎙️ Nombase: The Science Behind Functional Products Consumers Come Back For | | Functional ingredients are everywhere, but adding a trending ingredient to a label doesn't guarantee a product that actually works – or one consumers will buy again. Philip Bromley, CEO and co-founder of Viron, and Sarah Fenn, Viron's Director of Marketing, explain the science that separates effective functional products from those that simply make functional claims. Listen to the episode here. Also available on Spotify and Apple Podcasts. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.
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