Plus, Carlsberg’s getting out of Russia (maybe).͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundJune 27, 2023
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.

Today's Top Story

📊 New Data from NIQ, Bump Williams Consulting and CGA

📊 New Data from NIQ, Bump Williams Consulting and CGA

Off-premise beer category dollar sales are up +0.7%, while volume sales have declined -4.1% for the four-week period ending June 17, according to market research firm NIQ. 

Both dollar and volume trends were improvements upon the year-to-date (YTD) performance of +0.2% and -4.6%, respectively, the firm reported.

Several segments improved both dollar and volume trends for the last month, compared to YTD trends, including imports, craft, FMBs, premium regular and cider. 

Insiders can dive deeper into the data here.

PLUS, Bump Williams Consulting (BWC) shares the latest Bud Light data – including accelerated negative trends – and Circana’s Scott Scanlon gives commentary on the latest scan data.

AND, on-premise market research firm CGA gives an outlook for Independence Day, looking back at 2022 trends.

From the Wire

🍍 Teaching Tepache: New Alcoholic RTDs Aim to Ferment U.S. Interest

🍍 Teaching Tepache: New Alcoholic RTDs Aim to Ferment U.S. Interest

Packing a pineapple punch, a few alcoholic tepache brands are aiming to find a niche for the ancient Mexican beverage among the rise of Mexican distilled spirits and flavor-forward RTDs. 

While a few non-alc counterparts like De La Calle have raised awareness of the drink via grocery shelves since 2021, new entrants like Sazón and Tequila Tepache Hi-Ball are upping the ABV and going after agave spirit-heavy on-premise accounts (think beer and a shot, but “through a Mexican lens”). 

To differentiate from other emerging hard fermented beverages, these brands are focused on the culture behind the drink and presenting a premium, tropical beverage to compete with RTDs. Insiders can read about how these new brands are aiming to create interest in the U.S.

📦 Barrett Beverage Rebrands as Conspirator Beverage

Barrett Beverage, a Clackamas, Oregon-based co-packer and contract bev-alc manufacturer, has changed its name to Conspirator Beverage.

The name change comes as the Conspirator continues to add capabilities at its Oregon facility, which houses a 20-barrel, three-vessel brewing system and 800-barrel cellar. 

Read more information in the press release.

Brew Talks Panel Announcement

☘️ State of the Industry Post-July 4

☘️ State of the Industry Post-July 4

Leaders from Dogfish Head, Total Wine & More, Burke Distributing and Bump Williams Consulting will share their perspectives on the beer industry’s performance following the July 4 holiday during Brewbound’s Brew Talks meetup in Boston on July 12. Tickets are available now.

The state of the industry conversation will explore insights from Bump Williams Consulting’s survey of brewers, wholesalers and retailers and dive into current market trends at the retail and wholesale levels. Panelists include:

  • Kristen Burke, Burke Distributing chief corporate growth officer;
  • Sam Calagione, Dogfish Head co-founder;
  • Dave Williams, Bump Williams Consulting VP of analytics and insights;
  • Andrea Starr, Total Wine & More, director of beer merchandising.

Brew Talks will also explore what is next for the hazy IPA style and innovation with the leaders of four Massachusetts craft breweries:

  • Dino Funari, Vitamin Sea founder;
  • Kimberly Golinski, Wormtown Brewery president and GM.
  • Megan Parisi, head brewer of the Samuel Adams downtown Boston taproom;
  • Naveen Pawar, co-founder of Mighty Squirrel Brewing Co.

Castle Island co-founder Adam Romanow will also share an update on the Massachusetts Brewers Guild’s legislative agenda and priorities. 

Get your tickets today.

🚨 What You're Missing 🚨

🔐 In today’s Insider version of the newsletter, Brewbound Insiders had access to...

  • A breakdown of Bud Light and other big beer performances leading up to Father’s Day;
  • And update on Carlsberg’s plans with its Russian business;
  • Key stats on Ohio craft brewers’ 2022 economic impact;
  • And a reality check on what the 2022 decline in U.S. hop harvest means.

Become a Brewbound Insider to enjoy this exclusive content and more.

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