Brewbound Insiders are diving into year-to-date (YTD) scan data for the 25 largest beer category vendors, courtesy of Brewbound reporter Zoe Licata’s analysis of the most recent report from market research firm Circana. The category’s largest companies continue to record mixed results, particularly in how sales accelerate or decelerate between YTD and the latest four weeks through December 1.

Insiders are also:

• Learning about crowdfunding efforts from breweries facing year-end deadlines;
• Checking out Circana’s weekly scan data report. 

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Top beer vendors continued to post a mixed bag of results heading into the final month of 2024, according to the most recent report from off-premise market research firm Circana.

Nine of the top 25 beer vendors by year-to-date (YTD) dollar sales recorded year-over-year (YoY) dollar sales growth in the last four weeks (ending December 1) in Circana-tracked off-premise channels (multi-outlet plus convenience). Of those nine brands, six recorded accelerated growth versus their YTD trends. 

Total beer dollar sales improved YoY in the last four weeks (+1.1%), while the category’s collective volume was down (-0.9%). YTD beer dollar sales are nearly flat (-0.4%), while volume is down -2.4%.

Insiders can read more, including L4W and YTD trends for all top 25 vendors, and which vendors did not make the top 25 in multi-outlet plus convenience channels, but did pop in c-stores and/or grocery.

Incoming Brewers Association (BA) president and CEO Bart Watson joined the Brewbound Podcast this week to share how he’s approaching the new role with the trade group. 

Watson, the BA’s VP of strategy and membership, was named as the successor to long-time leader Bob Pease, who will retire on January 3. Watson will take the post representing small and independent craft brewers on January 6. 

On the podcast, Watson explains how the trade group will be “ruthlessly member centric” moving forward and serve as a problem-solving organization.

He also discusses how his leadership style may differ from Pease, the benefits of having a front-row-seat over the last 12 years, his approach to the BA’s “big tent” membership and who gets in that tent, and the biggest opportunity ahead for the trade group.

Listen here or on your preferred podcast platform. 

Make more informed decisions with exclusive industry reports and insights. We partner with leading data providers to cover a variety of critical topics impacting beer and beverage-alcohol brands. Check out this recent report in partnership with CGA for an on-premise beer and beyond beer update.

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