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Roughly half the population has or will experience a regular menstrual cycle. So, why relegate period relief to the pharmacy?

That’s the thesis behind The Cycle, a startup functional beverage brand now available nationwide in Sprouts. It aims to put a mainstream spotlight on the period.

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This week we sipped on Little Sun’s Calimocho, an RTD take on a wine soda, available in Classic and Blanco flavors. 

Check out all of our tasting notes here

Republic National Distributing Company (RNDC) issued WARN Act notices this week for nearly 150 layoffs in Oregon.

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Skip the wait on new equipment, buy used! KHS Innofill DVD 30 runs 450 CPM. Paired with a Pneumatic Scale Angelus 4V seamer it will fill 400 CPM w/ servo sync timing and included CSW lid feed. Excellent condition. Handles standard 202 12, 16 & 19.2 oz. Ready to ship, contact us today! Learn more

Target’s grocery assortment overhaul is already showing promise as the retailer posted its stronger quarter in over a year while exceeding analyst expectations. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B

2. Messi, No Más: World Cup Winner’s Hydration Brand Phased Out

3. Perfect Purée Acquires Strongwater

4. Olipop Embraces ‘Feel Good Soda’ With Branding Refresh, Campaign

5. Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?

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This week on the podcast, Monica and Brad discuss Brami’s new funding, Olipop’s refreshed brand identity, Kettle & Fire’s leadership transition, and Danone’s plans to sell its stake in Lifeway Foods.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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