Get ahead of the competition by becoming a Brewbound Insider. In just a few clicks, unlock exclusive benefits including data insights from top industry providers, the Insider Daily Briefing for the latest headlines, unlimited access to comprehensive content on Brewbound.com, and discounts on job listings and tickets to Brewbound Live.

Join us on the Inside.

Coralville, Iowa-based Backpocket Brewing has acquired the Peace Tree Brewing brand and recipes. 

Peace Tree was founded by Megan McKay 15 years ago in Knoxville, Iowa, making it Iowa’s first 100% woman-owned brewery. McKay had sought a buyer for the brewery since last year, and the company ceased operations this summer.

McKay said in the announcement: “Selling to Backpocket Brewing allows Peace Tree's legacy to live on, ensuring that our cherished brands will be continued to be enjoyed.” 

Backpocket owner Aaron Vargas told Brewbound that McKay approached him about carrying the Peace Tree brand forward. He said he was honored to build upon her legacy, calling her “a trailblazer” in the Iowa craft brewing scene. 

Insiders can read more about the acquisition, Backpocket's plans to return Peace Tree to the market and the performance of Backpocket’s Iowa State University licensed beer line. 

Plus, learn more from Vargas on platform building during the 2024 Brewbound Live business conference this December. 

Metal cans have regained the share of beer volume they lost in the prior year, according to the Beer Institute’s (BI) new packaging mix report.

Cans accounted for 64.1% of beer volume in 2023, marking a return to the same share they held in 2021 after a slight dip to 62.9% in 2022. The +1.2% share change for cans came from bottles, which declined from 28.1% in 2022 to 26.9% in 2023.

Draft’s share declined -0.1% year-over-year (YoY), to 8.9% in 2023, down from 9% in 2022. 

Insiders can read more about share shifts between bottles and cans, and the states with the highest share of each package type.

In the ever-evolving beer and beverage-alcohol industry, staying informed is key to success. As a Brewbound Insider, you'll gain access to the latest data reports, breaking news, and industry insights that empower you to drive product innovation, optimize your marketing strategies, and effectively reach your target audience. Stay ahead, make smarter decisions, and fuel your business growth with Insider access.

Become an Insider.

Leaders from New Belgium Brewing, BeatBox Beverages and Not Your Hobby Marketing Solutions will share marketing strategies for reaching consumers on their turf and creating memorable experiences in real life during the 2024 Brewbound Live business conference December 11 +12 in Marina del Rey, California.

New Belgium CMO Rebecca Dye Yonushonis will share how the brewery has transcended craft beer with the Voodoo Ranger brand, tapping into popular culture while also leveraging an in-house art house to connect with consumers via social media.

BeatBox SVP of global marketing Zech Francis will explain how the party punch maker’s bold strategy of interacting consumers at concerts and festivals has brought more drinkers to the party. He’ll also share how the company’s celebrity partnerships, including a new relationship with Shaquille O’Neal, have also broken down barriers for the brand, and how its on-the-ground teams have contributed to speedy content creation.

Julie Rhodes, a strategic consultant with Not Your Hobby Marketing Solutions, will break it all down for smaller producers and share strategies for connecting with consumers on a budget.

The conversation will take place during Brewbound Live business conference at the Marina del Rey Marriott. The two-day conference will bring together leaders from all three tiers for business-focused conversations on driving the bev-alc industry forward, data presentations, networking and brand building.

Brewbound Live tickets are available now.

Check out the 2024 Brewbound Live speaker roster.

Brewbound Live will feature opportunities for one-to-one conversations between brewers and bev-alc brands and retail buyers from chains such as Whole Foods Market and ExtraMile Convenience Stores and distributors such as Breakthru Beverage California, Reyes Beer Division and California Beverage Solution (Stone Distributing, Markstein Sales and Heimark Distributing). Registered attendees will be considered for meetings with buyers, as space is limited. 

Find out more details here.

Brewbound Live Gold Sponsors include John I. Haas, Abstrax Hops and Suntory. Silver Sponsors include NIQ, Crafted ERP, Strike Visuals, Fast Track Packaging, Foundry, Firestone Walker and JuneShine.