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On the drive to win in the better-for-you energy drink market, Accelerator Active Energy has run into its share speed bumps. But today, as an independent company under the stewardship of founder Lance Collins, the brand is once again revving the engine.

With a refreshed product design and pro-athlete-led marketing campaigns underway, Collins said that he believes Accelerator – newly separated from former stakeholder Keurig Dr Pepper – is poised to soon surpass $30 million in sales.

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That impending ban on hemp-derived THC drinks is also not deterring fast-growing brand Climbing Kites, which aims to ascend higher with the appointment of Chris Herron, co-founder of Creature Comforts, as CEO a year after joining the company. 

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Magic Spoon is proof that breaking the rules can be the smartest move in CPG. This week, co-founder Gabi Lewis breaks down how the premium cereal and snack brand launched – and scaled – in a category most people had already written off. He shares why Magic Spoon anchored on protein and nostalgia from day one, how it made the jump from DTC to national retail without losing profitability, and what actually mattered along the way.