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It appears that everything in Texas is bigger and full of gut-health benefits. At least that was the take-away from a trio of Lone Star State brands showcasing beverage innovation at the Specialty Food Association’s inaugural Winter FancyFaire. 

From water kefirs to new entrants for modern soda, digestive health was the main value proposition on display at the show.

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• A look inside emerging gut-health beverage brands spotted at FancyFaire
• How Lionel Messi’s viral Sprite moment sent Coke’s stock soaring
• Details on SEMCAP’s inaugural $125 million fund
• Inside Vita Coco’s latest push deeper into pro sports
• What’s new from Tache, Pop & Bottle, Odyssey and more

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An Indiana congressman is looking to push back the upcoming hemp ban (set for November) to three years into the future (a.k.a. 2029), allowing legislators more time to carve out a regulatory framework for hemp products.

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Come home Costa, all is forgiven? Coca-Cola’s desire to jettison one of its biggest-ever acquisitions appears to have dampened, according to media reports. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
2. Koia Enters Modern Soda Set with Protein Pop
3. Cost-Cutting Lemon Perfect Sheds CEO, CMO
4. Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
5. G.O.A.T. Fuel Unveils ‘Upgrades’ With New Formula, Packaging

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Getting into Whole Foods Market is a major milestone, but it's only the beginning. What follows is the work of proving velocity, maintaining placement, and deciding when and how to grow beyond your first region.

In this episode, Cecilia Rios Murrieta, co-founder of JAS alcohol free functional cocktails, and Jomaree Pinkard, co-founder of Hella Cocktail Co, share what it really takes to grow inside Whole Foods Market. Cecilia discusses JAS’s launch in 95 stores through a regional program and the reality of staying on shelf, while Jomaree shares advice based on Hella's journey from regional placement to national distribution.

Cecilia and Jomaree discuss the demos, merchandising, distribution strategy, innovation timing, promo decisions, and navigating buyer relationships to pave the way from regional to national growth.

Tune in here. Also available on Spotify and Apple Podcasts.