Plus, Sierra Nevada joins CDC exodus in Denver ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
October 07, 2026
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📰 Today's Top Story

Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent

Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
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Jessica Infante

Managing Editor, Brewbound

Constellation Brands has acquired SpikedAde, the 2nd-largest RTD vodka + ade/hard sports drink brand, the company announced Tuesday, along with its Q2 financial results.

“SpikedAde has successfully carved out a distinctive position in an emerging segment and built a brand that is clearly connecting with consumers,” Constellation president and CEO Nicholas Fink said. 

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Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands

Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands

Following the blockbuster acquisition of Stone Brewing, the people tasked with charting the brand’s future will share their vision for its future during the 2026 Brewbound Live business conference December 9 +10 in Los Angeles.

Firestone Walker CMO Dustin Hinz and chief sales officer Tony Amaral will share what comes next for Stone, one of craft’s most recognized and beloved brands. They’ll discuss how Stone fits within Firestone Walker’s growing house of California brands: 805, Cali Squeeze, Mind Haze and recent addition Trumer Pils.

Get your tickets now to see Hinz and Amaral discuss the juggling act at Brewbound Live, December 9 + 10 in Los Angeles.

 

📝 Brewbound Headlines

Sierra Nevada Terminates Coors Distributing Co.; Will Move to Reyes in Denver Area →

 

Constellation Brands’ Shipments Accelerate to +5% in Q2, Depletions Losses Drop Further to -0.6% →

 
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Win Over the Gatekeepers: What Bartenders Really Want From Drinks Brands in 2026

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August Supply -1% As Import Comps Recalibrate, per Beer Institute →

 

🌎 Across BevNET CPG Media

Craft Distillery Closures Outpace Openings As Volume Falls 8% →

 

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge →

 

🔐 What You're Missing

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The Brewbound Insider Newsletter has even more, with news that’s not in our free edition and has yet to go up on our site. Today’s issue includes a MN chain retailer’s pledge to continue selling THC even if a federal ban goes forward, and a promotion at Blake’s Beverage.

Brewbound Insiders get access to everything we publish on Brewbound.com, including the full stories behind the headlines teased in this issue.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Want It All? Be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

👀 ICYMI

Deschutes Tags Into Hard Sports Drink Segment with Firelyte

Deschutes Tags Into Hard Sports Drink Segment with Firelyte
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Jessica Infante

Managing Editor, Brewbound

A new player has stepped onto the hard sports drink field.

Firelyte (4.5% ABV) – a sports drink-inspired FMB from Deschutes Brewery – rolled out last week. 

Read more

 

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👋 That's all for today's Brewbound Newsletter

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