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Collaborations have become a cornerstone of the awareness strategy of many social media savvy brands… but not all categories easily lend themselves to extensions. 

There’s a lot you can make with olive oil, but in terms of building a product portfolio around the input, the options are fairly limited to flavors and formats. 

Kosterina is looking outward and beyond food and beverage as it aims to become the Siete of Mediterranean food. The brand's portfolio now spans food, supplements and beauty and just this week it found a unique way to get in on the protein craze. 

Read the full story on Nosh.

In this week’s new products roundup, AWAKE Chocolate takes its caffeine platform into trail mix, Momofuku Goods makes its biggest portfolio expansion yet with a new line of cooking sauces, and TRUBAR taps into the matcha craze with a limited-edition Cha Cha Matcha collaboration.

🆓 Check out the full gallery on Nosh

🍝 Riff, a new shelf-stable meal kit line, hit the market this week. The brand is the brainchild of Sir Kensington co-founder and former Hu Kitchen CEO Mark Ramadan and Eleven Madison Park chef Daniel Humm. Get all the details

💪 Battle Bars is ready to capitalize on the era of “peak protein” with a comprehensive brand refresh that includes redesigned packaging and reformulated bars. Read the full story

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. 

This week, we dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.

Listen to the episode. 

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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