Plus, NotCo partners with Barry Callebaut, regional incubator adds commercial kitchen space, Paine Schwartz debuts BetterCo͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshNovember 18, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

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📰 Today's Top Story

🍪 Inside My Better Batch’s Retail Ramp-up

🍪 Inside My Better Batch’s Retail Ramp-up
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Shauna Golden

Reporter

At-home baking continues to gain momentum, but it’s not a one-size-fits-all experience. Home bakers partaking in shortcut baking” are on the rise, according to Mintel, providing baking mix brands a prime opportunity to expand awareness and drive trial. 

My Better Batch is capitalizing on this demand with two new seasonal cookie mixes debuting exclusively at an integral retail partner. 

Insiders can access the full story.

 

Supporting weight wellness with functional ingredients starts here.

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Supporting weight wellness with functional ingredients starts here.

From small, gradual changes to major lifestyle shifts, BENEO’s functional ingredients provide the building blocks for a healthier future. Support your consumers with targeted benefits that fit their journey with tasty products, whether with or without GLP-1 medication. Learn more

💡 Nosh Live is Only 16 Days Away!

Featured Presentation: How To Launch and Scale at CVS

Featured Presentation: How To Launch and Scale at CVS

CVS Pharmacy is redefining what it means to be a community wellness destination, expanding its assortment to include more better-for-you and emerging food and beverage brands on its shelves. How do brands become part of that strategy?

Attendees at Nosh Live 2025 (Dec. 4+5) in L.A. will learn what makes a brand a good fit for CVS and what trends are resonating most with consumers in this fast-changing channel.

Register now for Nosh Live 2025.

 

✨ What You Need to Know ✨

🍫 Barry Callebaut Taps NotCo AI to Boost Innovation

Chocolate manufacturer Barry Callebaut has partnered with NotCo to explore using artificial intelligence to develop new chocolate recipes amidst a period of heightened cocoa prices, changing consumer demands and the emergence of cocoa-alternatives.

Insiders can access all the details.

 

🙏 Hope & Main to Open Second Kitchen in R.I.

Rhode Island-based food business incubator Hope & Main is adding a second location, West End Kitchens, in Providence with a grand opening slated for spring 2026.

Become an Insider for all of the details.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

  1. Gopuff Raises $250M, Names Former BlackRock Exec CFO
  2. Smash Foods Closes Seven-Figure Round To Fuel Further Growth
  3. Whole Foods Evolves As Natural Merges Into Mass
  4. Lifeway Posts Record Growth Amid $45M Production Facility
  5. Miyoko Schinner Wants Her Name, and the Food System, Back
 

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🎙️ Taste Radio: There’s Profit In Niche. Ask Dirty Sue.

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What if the biggest opportunity in your industry is something no one else recognizes? 

In this episode, Eric “ET” Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus. 

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
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