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| DAILY BRIEFING: LITE EDITION | | A preview of today's news & insights for the beverage industry. |
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|  | 🚨 What You're Missing Inside 🚨 |
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You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members. Upgrade
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After launching into protein soda in October, nutritional bar maker Barebells has expanded its RTD portfolio with Milk Drinks.
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Liquid Death has added growth capital through a credit offering from Fortress Investment Group.
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Flow Water has completed the separation of its bottled water brand and manufacturing operations.
Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
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| 📰 Today's Top Story | | | | |
Collagen has been a rising ingredient in ingestible beauty drinks, so why not energy too? That’s the driving force behind Skinergy, a new hydrolyzed marine collagen peptide-infused energy drink seeking to meet the demands of female consumers flocking to the category. Each 12 oz. can delivers 6 grams of protein and 105mg of green tea caffeine. Insiders can access the full story on BevNET.
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| | 👉🏼 What You Need to Know 👈🏼 | | | |
Titan Casket, a Massachusetts-based direct-to-consumer coffin retailer (which, it turns out, is a real thing) is getting into the energy drink space with Awake, which proudly tells consumers that they can “Sleep When You’re Dead.” Insiders can read the full story here.
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The on-premise beverage landscape is quietly being reshaped, and the winners aren’t always where you’d expect. In the December 2025 NIQ x BevNet Quarterly Update, new data reveals how shifting venue dynamics, changing drink preferences, and evolving consumer intent are redefining what success looks like behind the bar. Insiders can access the full report.
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