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• A full breakdown of juice category trends and what remains important
• A sample of this week’s new products
• Why Martinelli is going for the hard stuff as consumers age up

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Except for a brief surge in sales during the pandemic, the juice category has faced challenges for years.

Orange groves are failing in Florida and Texas due to adverse weather and citrus greening disease. Offsetting those headwinds with imported supply has become more expensive with tariffs and the higher cost of a wide reaching supply network. Despite all of that, the category is still pushing forward.

Read the full story in the latest issue of BevNET Magazine.

For a brand that’s all about promoting relaxation, Thursday’s news from fast-growing UK-based brand Trip was about as hectic as it gets. 

Insiders can access the full story.

Uncle Nearest Premium Whiskey still holds “significant value,” but has made workforce cuts, and will need to clarify financial records and sell off some assets before its court-appointed receiver can evaluate its future. 

Insiders can access all of the details.

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Painterland Sisters has gone from maxing out credit cards on a family dairy farm in Pennsylvania to closing a seven-figure seed round and landing national distribution. 

Co-founders Stephanie and Hayley Painter share how they built the brand, navigated the shock of a withdrawn bank loan, and raised from both hundreds of community investors and institutional backers. 

• Joining them is Kevin Griffith, fractional CFO with AmpliFi, who helped structure their Wefunder campaign, SAFE note, and seed round. 
• Together they break down the real tactics behind crowdfunding, SAFE structures, working capital for perishables, and keeping a complex cap table aligned.

Tune into the episode here. Also available on Spotify and Apple Podcasts.