Plus, Welch’s welcomes new chief, UNFI exec faces fraud case, High Celsius at Noon?͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJuly 30, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

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📰 Today's Top Story

🥥 Vita Coco Wants The Category To Double

🥥 Vita Coco Wants The Category To Double
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Brad Avery

Senior Reporter

Vita Coco may be the undisputed leader of the coconut water category, but that doesn’t mean the company is content. 

It hopes to see the size of the entire category double in the U.S. over the next several years, and it is not going to let some pesky tariffs stand in their way.

Insiders can access the full story to learn how its preparing imports and how innovation helped boost its Q2 results.

 

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👉🏼 What You Need to Know 👈🏼

🍇 Welch’s Welcomes New Chief

Welch’s named a new CEO this week, appointing Cees Talma to oversee the grape juice and jelly manufacturer, effective immediately.

Insiders can access the full story for all of the details.

 

☕ Starbucks Talks Turnaround Efforts

Starbucks CEO Brian Niccol touted ongoing turnaround under the company’s cafe-focused “Back to Starbucks” strategy, though global comparable store sales dropped 2% in the quarter, as did North American store sales.

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