Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content.

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

The cost and complexity of a brand refresh can make or break a brand. But for 60-year-old Back to Nature, a makeover was exactly what it needed to meet consumers in the digital age. And it's begun to pay off.

Brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the legacy natural food brand swapped its muted, earth-toned look for a retro, neon, SoCal-inspired aesthetic.

Running The Numbers: The new look has unlocked more than 3,000 new doors since it rolled out with another 800 new doors expected by the end of the year. 

• Dollar sales across its cookie segment are up 56% year-to-date

• Cracker sales have increased 35%. 

• Brand awareness has increased 22% while brand lift has spiked 85% since 2024.

• Social engagement has increased 180% year-to-date and its Instagram follower growth rate is up 40% during the same period.

Zooming Out: That audience growth has also unlocked a new lever for the brand to expand its presence even further through collaborations…

What They Said: “It's fun because [collaborations] weren't a lever we had before. The old branding wasn’t getting a lot of people jazzed about collaborating with us, but now as I look through the brands that have reached out to us or that we've reached out to – they are brands that are setting trends, disrupting the category, and it's an honor to be in that consideration set.” – Jessica McDonald, CEO

Read the full story on Nosh

In this week's new products roundup, Baked by Melissa celebrates Harry Styles’ MSG residency with limited-edition cupcakes, Jams goes bananas and Ithaca upgrades its Classic and Red Pepper hummus formulations. Check out the full gallery.

🍝 Sunday Supper found a niche in the freezer aisle as a vegan meal brand; now it’s incorporating dairy into its offerings with an array of new SKUs. Read the full feature on Nosh

🥓 Brazi Bites is turning up the flavor with its newest offering: Bacon Cheddar Brazilian Cheese Bread. Get all of the details

🫐 Kreatures of Habit is adding a new flavor to its performance-focused DAILY BAR lineup: Blueberry Cream Cruncher. Check it out.

Chef and entrepreneur Kiersten Bartlett's first foray into CPG is Legit Queso, a fresh, premium alternative to shelf-stable legacy brands. Read the story.

David Protein is facing a proposed class action lawsuit taking aim at its claim of containing zero sugar despite its use of allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar. Read the story.

Applications are now open for the Nosh Live 2026 Pitch Slam, giving emerging packaged food brands the chance to pitch their business on stage at Nosh Live 2026, taking place December 3–4 in Marina del Rey, California. Get all of the details and apply today.

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

Private label is having a major moment — and brands need to decide how they’ll respond. The hosts unpack why more retailers are embracing private label, how brands can leverage it to strengthen cash flow without undermining their own business, and why saying no to an opportunity could simply hand it to a competitor.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

Stay in the know across food, beverage, beer and spirits. Explore our full lineup of newsletters and never miss the latest news, insights and trends. 

• BevNET delivers daily beverage industry insights

• Brewbound sends daily beer and beyond updates

• Spirits is a free, bi-weekly digest of spirits sector news

Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire.

Your feedback is our fuel. Tell us what you think about the Daily Briefing. 

Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

📥 Did a friend forward you this newsletter? Sign up here.