This week's new products, Morales moves into Texas and Florida, longevity leaders and Taste Radio ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
November 06, 2026
Bevnet
In today’s issueThis Week’s New Products • Morales To Acquire Green Light’s Texas and Florida Assets • Lucky Energy Founder Enters Longevity Market • Alani Nu Leads Celsius Q3 • KEG 1 Completes RNDC Kentucky Deal • Meet BevNET's Best of 2026 Awards Nominees • Taste Radio: The Business Of Buzz & A Relentless TRIP
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📰 Big Today In Beverage

Monster Energy Growth Accelerates

Monster Energy Growth Accelerates
Lukas Southard's profile picture

Lukas Southard

Senior Reporter

Monster’s growth is more on-brand than ever. 

The energy leader continues to eat up the category with another quarter of net sales topping $2.5 billion and positive growth across its segments and regions.

Although the energy category is “healthy with robust growth,” per Monster CEO Hilton Schlosberg, one of its key inputs – aluminum – is presenting challenges. 

With the price of aluminum up 36% in the past year period, the cost of cans is starting to push on the company's margins. So while sales continue to hum, the company is raising prices in an effort to offset some of the impact. And that’s just one of the challenges the company faces ahead. 

But with a robust innovation pipeline and the brand’s connection to younger demographics, analysts don’t believe actions to offset those pressures will scare off consumers just yet. 

Read the full story on BevNET.

 

🆕 This Week’s New Products

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The winter holiday season is in the air, and in the coolers, as we track seasonal releases from Ryze, Tazo and Nello, plus 5-Hour Energy's festive new variety pack.

Check out the full gallery.

 

👉🏼 The News You Need 👈🏼

Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets →

 

Lucky Energy Founder Enters Longevity Market With Gummies →

 

Alani Nu Leads Celsius Q3; New Leaders, Restructuring to Revive Slumping Brands →

 

KEG 1 Completes RNDC Kentucky Deal Amid Joint Venture Dispute →

 

Meet BevNET's Best of 2026 Awards Nominees

Each year, BevNET’s “Best Of” Awards celebrate the companies, brands, people, products, and ideas shaping the future of the beverage industry. The nominees for BevNET’s “Best of 2026” Awards show where the industry is heading...

Check out the full list.

 
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🎙️ Taste Radio: The Business Of Buzz & A Relentless TRIP

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As consumers rethink traditional beverage alcohol, where should founders look for the next big opportunity? And what separates a promising brand from one that investors are eager to back? We explore emerging alternatives made with THC, kratom, kava and kanna. We also revisit our conversation with TRIP co-founder Olivia Ferdi and other featured investors from our London meetup.

Listen now.

Also available on Spotify and Apple Podcasts.

 

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