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Over the past several years, female-focused energy drinks have emerged as a key growth driver in the $125 billion category. Legacy and emerging brands alike have expanded their reach among women (See: Celsius’ acquisition of Alani Nu, Nutrabolt’s majority stake in Bloom Nutrition and Monster Energy’s forthcoming FLRT). 

Brands that are resonating with this demographic aren’t simply pushing pink cans or female-sounding names; they’re offering cleaner labels, functional benefits and use occasions that fit seamlessly into active and health-conscious lifestyles.

Against that backdrop, Drink Hippie – the parent company of hemp-derived, THC-infused seltzer Hippie Water – entered the category.

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⚡ Red Bull upgraded two limited-edition flavors into its regular portfolio this week. Adding to that, the brand released a collectible can of NBA All-Star Pascal Siakam for Indiana Pacers fans. Read more with Insider

💗 Barbie is still having a “Moment.” Relaxation beverage Moment landed a licensing deal with Mattel in anticipation of the hit movie’s sequel next year. Learn more with Insider access

🍊 Langers is jumping into the weightloss companion products with No Worries GLP-1 Support Beverage. Read the full story with Insider

As is weekly tradition here at BevNET, we’ve rounded up the remaining launches and distilled them down all into one spot. This week we saw V8 Energy and Planet Oat going after a zero-sugar opportunity, while other drink makers added differentiated options to their portfolios.

Check out all of this week’s new drinks on BevNET

Nestlé is inviting bids for S. Pellegrino, Perrier and its full suite of water brands starting this month.

Read the full analysis with Insider access

Hemp-infused RTD yerba mate brand Milonga is entering 2026 with a fresh new look, alongside its first non-THC product line.

Continue reading the full breakdown with Insider access

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Dry January Could Have a Longer Tail
2. Spiked Ade Raises $10M To Move Vodka Into the Sports Drink Aisle
3. Vertosa Faces Legal Challenge Over Hemp THC Production Process
4. Texas Citrus Drinks Producer Buda Juice Goes Public
5. Chicago Carves Out Beverages In Hemp THC Ban

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From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape.

Tune in here. Also available on Spotify and Apple Podcasts.