Plus, a fresh episode of Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshApril 22, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

🚨 What You're Missing 🚨

You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

  • The full story on NIH researcher Kevin Hall’s “early retirement”
  • How the downturn in DC is impacting a Mid-Atlantic cookie producer
  • Is Josh Allen about to give CPG brands a “tush push”?
  • Consolidation continues in the meal delivery space with Feast & Fettle
  • Why Agrovision is rebranding amid a “healthy snacking” sales surge

Become an Insider to get the full scoop delivered daily.

 

📰 Today's Top Story

⏸️ UPF Research On Pause?

⏸️ UPF Research On Pause?

Elon Musk’s Department Of Government Efficiency (DOGE) continues to gut the federal workforce – including cutting nearly 20,000 Health and Human Services (HHS) Department staffers over the past month. 

Well, the most recent, high-profile departure didn’t get DOGE’d, but he is pointing a finger at one controversial individual in the administration. Kevin Hall, the NIH’s lead researcher studying the impact of ultraprocessed food (UPFs) on human consumption behaviors and health, announced an early retirement from the institute last week citing censorship by the administration.

Insiders can access the full story to understand Hall’s decision and the controversy created by the paper his team published. 

 

✨ What You Need to Know ✨

🎈 A Bite With Oddball Founder Sophia Cheng

Forget the soda wars; look out for the clash of the JELL-Os. Well, not quite, but there is a new entrant to the jelly-based sweet snack category with plant-based brand Oddball

Insiders can access the full interview for a look inside the brand creation and go-to-market strategy.

 

Get the Full Story – Become a Nosh Insider

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

 

🧊 Beleaf Freezes Pricing Amid Market Uncertainty

Plant-based seafood supplier Beleaf Corp. announced it would freeze all pricing at current rates for the next year as businesses navigate market uncertainty.

Become an Insider for all of the details on how and why they did it. 

 

🎙️ Now Streaming: Taste Radio

🍅 Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG

🍅 Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG

Troy Bonde and Winston Alfieri aren’t selling your father’s ragu. Instead, the 25-year-old co-founders of Sauz, a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working.

Listen to the episode now. Also available on Spotify and Apple Podcasts.

 

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Have feedback or a tip to share? Let me know at adeluca@bevnet.com.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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