Coconut water sales are surging, but for at least one brand, growth comes at a cost. Vita Coco is riding a wave of strong demand across its branded and private label businesses, bolstered by its recent acquisition of Copra. Supply chain constraints have left the company struggling to keep pace with consumers, however, while rising freight and logistics costs are expected to squeeze margins in the fourth quarter. With coconut water outpacing the broader hydration market, the question now is how quickly Vita Coco can fortify its supply chain to capitalize on the category’s momentum. Read the full story on BevNET. |