Plus Aheuser-Busch Unveils Phorm Energy ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetMay 28, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

🚨 What You're Missing 🚨

  • Is RNDC set to lose another major supplier? Here's what we're hearing.
  • Pepsi's unheralded Sting Energy is the showpiece of a major partnership with Formula 1.
 

📰 Today's Top Story

​⚾ ​Can Big Papi Power Up Slumping Rum Space?

 ​⚾ ​Can Big Papi Power Up Slumping Rum Space?
We know Boston fans are passionate, but will they go crazy for Red Sox hero David Ortiz’s new rum brand, Ozama? The man known as “Big Papi” is leaning his roots by activating Ozama in Boston around Red Sox games and in Florida with the Dominican community. But can that counter a sales slump in the category? Insiders can get all the details.
 

Promentum™: Powering a Life in Motion the Way Nature Intended

Sponsored message from FutureCeuticals
Promentum™: Powering a Life in Motion the Way Nature Intended

Promentum is a patented, soluble boro-carbohydrate created through the same processes that plants use to form new molecules, delivering highly bioactive and bioavailable boron that supports joint health and mobility, bone strength, nutrient utilization and hormone balance the way nature intended. Learn more

👉🏼 What You Need to Know 👈🏼

550+ Beverage Executives Are Already Registered for BevNET Live NYC

550+ Beverage Executives Are Already Registered for BevNET Live NYC

BevNET Live NYC is just two weeks away, and things are really starting to heat up. Over 550 beverage industry professionals are already on board. Now is the time to join them.

Some of the latest names to join the attendee list include Poppi, Vita Coco, Biolyte, and Lemon Perfect. Plus, the virtual networking portal is live, and folks are already starting to connect. Don’t miss your chance to get in on the action.

Register for BevNET Live on June 11 + 12.

 

⚡ ICYMI: AB’s Phorm Energy Premieres

⚡ ICYMI: AB’s Phorm Energy Premieres

Yesterday, it was just a tease. Today, it’s reality: Anheuser Busch finally unveiled the official launch of its new 16 oz. RTD line Phorm Energy this morning, and we’ve got images and details available for all readers on BevNET.

 

⬇️ Grocer Confidence Drops 15 Points

Seems that everybody’s feeling at least a little anxious about the economy these days, and retailers are no different. Progressive Grocer reported last week that grocery retailer confidence is down 15 points from last year, although 60% are still optimistic about the remainder of 2025. Insiders can read more about the report on Nosh.
 

Get the Full Story – Become a BevNET Insider

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

 

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