Plus, this week’s new products, founders finding new homes, tariffs and Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
July 24, 2026
BevNET CPG Media
Bevnet

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📰 Big Today In Beverage

Energy Drinks Keep C-Store Growth Charging Ahead

Energy Drinks Keep C-Store Growth Charging Ahead
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Shauna Golden

Reporter

Convenience store beverage sales are proving remarkably resilient, even as consumer traffic cools and economic uncertainty lingers. 

Beverage sales have accelerated (+2.9% YoY) during the second quarter, per a recent Goldman Sachs Equity Research survey. Retailers are crediting steady innovation, seasonal demand and continued consumer interest in functional drinks for keeping the channel on the up despite softer store visits.

But there’s a catch….

Unlock the full story with BevNET & Nosh Insider

 

🆕 This Week’s New Products

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💪 RYSE is building on its protein expertise with a line of bottled Protein Shakes, rolling out to retailers now. Read the full story

🍊 PopUp Bagels locations nationwide are introducing a limited-time “Tangerine Dream Butter” schmear, made with Natalie’s Juices’ Tangerine Juice. See all of the details

💧 Recoup is introducing a complete brand refresh featuring new packaging, improved taste and a new blend of organic prebiotic fibers. Learn more

0️⃣ Zeronimo, an Austrian alcohol-free wine brand, is launching its Zeronimo Rosé 2025 in the U.S. as a limited edition offering. Check out the details

Looking for more? This week’s new products gallery include LTOs from BERO and Coffee mate, protein-enhanced offerings from OWYN and Nurri, and an intoxicating hemp refresher for golfers from Tree Time. 

Check out the full line up of new products on BevNET

 

👉🏼 The News You Need 👈🏼

📊 Non-Alc Beverage Sales, Volumes Jump In Early July

The mercury rose significantly during the first two weeks of July, pushing consumers to grab for cold drinks as they battled the heat. 

Read the full analysis with Insider access

 

🎵 Lollapalooza Embraces Hemp THC Drinks

Lollapalooza has added a new starring act: THC drinks. The long-running music festival announced Señorita as its first-ever Official THC Beverage Partner.

Continue reading the full breakdown with Insider access

 

🫰Barr Introduces Lawful Hemp Protection Act

Kentucky congressman Andy Barr introduced a hemp legalization bill – the Lawful Hemp Protection Act – to the U.S. House this week. 

🎁 Read the full story on BevNET, no subscription required

 

📰 Trending Headlines 

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Vita Coco Takes Aim at Super Premium, Buys Copra for $175M

  2. Nestlé Enters Joint Venture For Premium Water, Beverage Brands

  3. Hemp Beverage Leaders Line Up Behind New Bill

  4. As Adult Non-Alc Goes Mainstream, Brands Rethink On-Premise Playbooks

  5. Organic Traditions Raises $10.5M To Fund U.S. Growth

 

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🎙️ Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands

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Can a brand built on purpose survive when its mission is put at risk? 

The hosts examine the high-stakes battle over Ben & Jerry's social identity, discuss what founders can learn about building a mission-driven business that lasts, and spotlight emerging brands proving that great products—not just great stories—win loyal customers.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.

 

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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