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• How one beverage industry exec found whitespace in a crowded category
• Inside Frazil’s growing M&A efforts
• People and product move news from around the industry. 

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From the playful rise of #WaterTok to the wellness appeal of prebiotic sodas, consumers are reshaping what they expect from a simple sip. Flavored water is leading the charge, bridging fun, function, and flavor in ways brands can’t afford to ignore. See where innovation is headed next. Learn more

There is a clear and well-established market for candy-flavored energy drinks (looking at you C4 and GHOST), so one beer industry veteran is looking for whitespace in more “grown-up” flavors.

Next month, Tony Vieira (and his son Christian) are launching Mōcean, which pairs immunity and nootropic ingredients into a sugar-free energy drink that touts shiso leaf as its differentiator.

Insiders can access the full story to understand how the former White Claw exec is targeting whitespace in the crowded energy drink set.

Chris Lansing recently guided Health-Ade’s sale to Generous Brands as its former CEO, but she didn’t do it alone. 

This strategy session with Lansing and the brand’s key investors and board members from Manna Tree Partners and First Bev will form the basis for a discussion on goal setting, strategy, and tactical follow-through during BevNET Live L.A. 2025 in December.

This case study will combine the perspective of the investor with the voice of established CPG leadership, giving attendees a detailed look at what it takes to recognize a brand’s full potential.

Register now to take advantage of early registration pricing and get access to the hotel room block.

👉 Register for BevNET Live L.A. 2025 right here.

The term “plant-based” might be dying (as New Fare Partners' Elly Truesdell told us earlier this year), but the market for non-animal-derived protein continues to ferment and produce new forms. Today, mycoprotein food tech company The Protein Brewery announced it has closed a $35.2 million funding round that brought support from both new and existing investors. 

Insiders can access the full interview to understand how the cash will “springboard” a global expansion.

Distribution moves this fall include major retailers picking up new RTDs, plus chicken wings and pizza-related news. 

Become an Insider for all of the latest distribution updates.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

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The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. 

They also recap Taste Radio’s high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event.

Tune into the episode right here. Also available on Spotify and Apple Podcasts.