Plus, taking on term sheets, Top Dog investment, marketing to machines, Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
July 07, 2026
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Sports Drinks Snapshot: Promo Pushes Sales 

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Sports drinks are sprinting through 2026. 

Taking a look back at Nielsen data for the year so far, as reported by Goldman Sachs Equity Research, the category is enjoying a return to volume-driven sales growth, though not everyone is going about it the same way. 

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👉🏼 The News You Need 👈🏼

🤖 How AI is Reshaping the ‘Shopper Journey

AI agents are no longer just guiding consumer behavior, sometimes the bots are even the ones making the purchases. But how do you market to the machines?

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🤝 Top Dog And Flamboyant Water Enter JV

Top Dog Cocktails has invested $1.3 million in a joint venture with St. Croix-based Flamboyant Water. 

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. How To Avoid Term Sheet Pitfalls

  2. Cheeky Branches Into Canned Mixers with Botanical Tonic Launch

  3. New RTDs From Vodkade, Wild Tide, E-40 and More

  4. M&A Activity For Scaled RTD Brands Expected to Ramp Up

  5. Report: Nutrabolt Recruits Banks to Lead IPO

 

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🎙️ Taste Radio: What Did It Take to Make MadeGood Great?

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Most founders want to grow fast. Nima Fotovat says that's exactly how brands get into trouble. 

In this episode, the MadeGood co-founder explains how a disciplined, long-term approach helped transform the company from a lunchbox solution into one of the world's leading better-for-you snack brands.

Listen to the episode here. Also available on Spotify and Apple Podcasts.

 
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