Plus, Habiza and Foodbeast Ventures, Patriot Pickle M&A, General Mills cuts prices͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshDecember 18, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

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📰 Today's Top Story

💰 The Do’s and Dont’s of Getting Funded in 2026

💰 The Do’s and Dont’s of Getting Funded in 2026
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Monica Watrous

Managing Editor, Nosh

I sat down with four investors at the forefront of packaged food dealmaking earlier this month at Nosh Live 2025 to discuss the new funding landscape and what founders should prioritize in the year ahead. 

The panelists – Genevieve Gilbreath of Springdale Ventures; Pedro Aldrete of Santatera Capital; Scott Caras of Relentless Consumer Partners; and William Quartner of Prelude Growth Partners – agreed capital has tightened and fundamentals matter more than ever.

Repeat purchase, velocity, margin discipline and capital efficiency are table stakes. The “growth at all costs” era is over, replaced by an emphasis on building real businesses that can scale profitably. For those seeking to raise capital in 2026…

Insiders can access the tactical tips and actionable insights shared during this session.

 

⭐ Reviews: RXBAR and Linear

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RXBAR expanded beyond its flagship format into snack bites. Linear entered the protein bar set with an indulgence-meets-performance positioning. 

We share our takes on flavor and texture, packaging and positioning and opportunities for improvement.

Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

 

✨ What You Need to Know ✨

💰 Foodbeast Backs Habiza in Debut Venture Deal

Gen Z-founded hummus brand Habiza this week became food media platform Foodbeast’s first investment, marking the debut of its new business arm: Foodbeast Ventures. 

Insiders can access the full story.

 

✂️ General Mills Cuts Prices

General Mills cut prices across roughly two-thirds of its North America Retail (NAR) portfolio as “lower- and middle-income consumers [continue] to feel significant economic pressure.”

Become an Insider for all of the details.

 

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🎙️ CPG Week: Leadership Changes at Coke and Kraft Heinz

Plus, Thrive Market Goes Dry

Plus, Thrive Market Goes Dry

This week on the podcast, Monica and Lukas discuss leadership changes at Coca-Cola and Kraft HeinzThrive Market’s decision to drop alcohol, and what the apparent closure of Believer Meats means for the future of cultured protein.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 
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